Client:  Jordan Lewis
Location: Aspen, Colorado

   In 2013, Tanagram was tasked by Jordan Lewis, owner of Silverpeak Apothecary, to transform his medical marijuana dispensary into an inviting retail environment, reflecting the now legal sale of recreational cannabis in Colorado. Jordan challenged Tanagram to completely rethink the culture of cannabis to convey a new era of social responsibility and acceptance. 




   Silverpeak Apothecary first opened in 2009 as a medical dispensary in Aspen, Colorado. The business flourished thanks to Jordan’s efforts to educate the community, partnering with law enforcement, schools and business leaders to create a platform for socially responsible cannabis. When voters legalized recreational use in 2013, Jordan knew that he would have to change everything: the store would have to be expanded and redesigned into a consumer-facing retail experience, complete with merchandising, point-of-sale displays, product development, marketing and advertising.


   With his grand opening only 9 months away, Jordan turned to the company he knew he could count on to get it right: TANAGRAM DESIGN. The team had worked with Jordan years ago on a project in Uruguay with great success, resulting in mutual respect and trust.


Architectural + Interior + Furniture Design


The project presented several challenges. The store had to remain open for the entire duration of the remodel, forcing the Tanagram team to work in stages. The design needed to bring light and openness to the basement location, creating a bright and welcoming atmosphere. The cannabis section of the store had to meet the strict regulations governing the display of cannabis products. A separate section was required for non-regulated books, apparel and branded products.

Brand Identity + Product Development + Merchandising + Enviromental Graphics


Tanagram was tasked with logo design, stationery system and signage, along with the entire spectrum of branded applications:  packaging, labels, shopping bags, containers, branded apparel and products.
Marketing & Advertising Creative Services


Tanagram designed and developed Silverpeak’s responsive website, brochure collateral and print ads, providing creative direction, graphic design, copywriting and photography art direction.
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